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Mobile Application

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Client Overview

Industry: Fashion D2C Brand

Users Targeted: Gen Z + Millennials

Goal: App-based repeat purchase

The Challenge

  • Heavy dependency on Instagram traffic
  • Website bounce rate high
  • No push notification strategy
  • No app retention model
  • High bounce rate
  • No retention system
  • No push strategy

Our Strategic Approach

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Phase 1: App Strategy

  • Loyalty + gamification
  • Wallet system
  • Push automation plan
  • Referral engine

Phase 2: Development

  • React Native
  • API integration with backend
  • Real-time shipping tracking
  • Multiple payment gateways
  • Wishlist + Saved cart
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Phase 3: Retention Engine

  • Firebase push
  • App-only discount strategy
  • AI-based recommendations
  • Loyalty system
  • Push automation
  • Wallet + referral

Why App Was Needed

  • Control over audience
  • Zero algorithm dependency
  • Push marketing advantage
  • Brand loyalty build

Technical Stack

  • React Native
  • Node.js backend
  • MongoDB
  • Firebase
  • Razorpay + Strip
  • Shiprocket API

Results (6 Months)

  • 32% repeat purchase rate
  • 2.3X higher conversion vs website
  • 18% increase in LTV
  • 45% reduction in CAC (due to retention)

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