• No ecommerce infrastructure
• No conversion funnel strategy
• No checkout optimization
• No analytics setup
• No backend scalability planning
• Founder had product. but No digital revenue engine.

Phase 1: Architecture Planning

• Market research
• Competitor UX teardown
• Funnel mapping (TOF–MOF–BOF)
• SKU bundling strategy
• AOV growth plan

Phase 2: Shopify Build

• Custom theme development
• Conversion-first PDP structure
• Bundles + upsell integration
• Razorpay + Stripe integration
• Shiprocket integration
• Abandoned cart automation

Phase 3: Performance Layer

• Meta + Google Ads tracking
• GA4 + GTM + Pixel setup
• Heatmap tracking
• A/B testing on product pages

Why Shopify Was Right Choice

• Fast launch
• Scalable backend
• App ecosystem
• Secure checkout
• Multi-country support

Technical Stack

• Shopify (Custom theme)
• Klaviyo
• Shiprocket
• Razorpay
• GA4 + GTM
• Recharge (subscriptions)

Results (120 Days)

• 4X ROAS
• 38% increase in AOV
• 62% reduction in cart abandonment
• 3.1% conversion rate (industry avg 1.2%)