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WooCommerce

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Client Overview

Industry: Industrial Equipment Supplier

Market: Asia + B2B Export (USA, European Continent)

Products: 1200+ SKUs

The Challenge

  • Complex catalog
  • Dealer pricing structure
  • Custom quotation requirement
  • Bulk order system needed
  • ERP sync required
  • 1200+ SKUs
  • Dealer pricing tiers
  • Manual invoicing
  • ERP disconnected

Shopify was too restrictive for backend logic.

Our Strategic Approach

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Phase 1: Requirement Mapping

  • SKU structuring
  • Role-based pricing
  • Custom quotation flow
  • Dealer login access

Phase 2: WooCommerce Development

  • Fully custom theme
  • Advanced product filters
  • Dynamic pricing per user role
  • Custom RFQ module
  • GST invoicing automation
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Phase 3: Backend Integration

  • ERP sync
  • Inventory automation
  • Bulk CSV upload
  • Dealer dashboard
  • Role-based pricing
  • Custom RFQ module
  • ERP sync
  • Automated GST billing

Why WooCommerce Was Ideal

  • Backend flexibility
  • Cost-effective scaling
  • Custom business logic suppor
  • Complete control

Technical Stack

  • WordPress + WooCommerce
  • Custom Plugin Development
  • REST API
  • ERP Integration
  • Razorpay + Bank Transfer
  • Custom CRM integration

Results

  • 40% faster order processing
  • 55% reduction in manual invoicing
  • 28% growth in dealer orders
  • Automated backend reduced admin cost

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When your business is complex, your tech stack should be intelligent.

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